how does soona work?





Plan a shoot in minutes - not days
Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.

Join your shoot & approve selects in real-time
Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.

Order assets & get edits in 24 hours
Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.

Optimize & improve performance
Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.
frequently asked questions about soona
How does soona integrate with our internal teams and processes?
Not only does soona integrate with Shopify, Amazon, Canva, and Walmart right out of the box to connect with your ecommerce content workflows, enterprise customers get dedicated account management to assist you at every step from your 1st shoot to your 400th and beyond.
Where can I get help?
If you still have questions, you can email our support team at hey@soona.co or text us during support hours (Monday-Friday 8am-4pm MST) at 512-270-3331.
How do I know if I need to add the styling pro service to my shoot?
Every soona shoot includes one photographer. A stylist provides an extra pair of hands to assist with things like:
- 5+ items in a single shot
- Swatches or cosmetic textures
- Food or ingredients
- Apparel that needs to be steamed, styled, folded, or pinned
- Recreating the style of a shot you want to referencing
After you book a shoot, we’ll review your goals and shot list. Some shoots may require the styling pro service to be executed successfully.
Can soona create product images that meet Amazon and Shopify requirements?
Yes! Our team specializes in Amazon-compliant product images (white background, sizing standards) and Shopify-ready content. We ensure your photos are optimized for platform guidelines — so you can launch faster without reshoots.
What is the turnaround time?
We aim to deliver edited content within 24 hours upon receiving your photo or video order. This timeframe can vary. For infographics, the expected delivery time is within 48 hours.
how will soona + Trend integrate?
the two platforms will become integrated over the next year. don’t worry - there’s more to come here!
How can I make sure AI-generated product descriptions are brand-consistent?
To ensure brand consistency when using AI-generated product descriptions, establish clear guidelines and standards for content creation. This can include guidelines for your brand’s tone of voice, style, and messaging—for example, you might have a casual, conversational tone as opposed to a formal, business tone. Additionally, it’s important to review and edit any content generated by AI to ensure it accurately reflects your values and messaging.
How can I ensure AI-generated product descriptions on Amazon remain brand-consistent?
To make sure your AI Amazon product description is brand-consistent, establish explicit guidelines and standards for content creation. These guidelines should encompass aspects such as brand voice and tone, style, and messaging. You should also review and edit AI-generated content to align it with brand values and messaging, ensuring a cohesive and authentic representation. It can be time-consuming but it’s worth it!
How can I make sure AI-generated product descriptions on Shopify remain brand-consistent?
To make sure AI-generated product descriptions on Shopify remain brand-consistent, establish clear guidelines and standards for content creation. These guidelines should cover elements like brand voice and tone, style, messaging, and target audience. You might also include a few examples of on-brand and off-brand product descriptions for reference.
How long does it usually take to get up and running with soona?
Most of our customers book their first shoot within 4 weeks of their first call. Most shoots are scheduled within 3 to 5 business days of your products arriving in our facilities.
Does styling include props?
All stylists have access to 100+ different standard props available in our studios. Any props outside our prop list can be shipped to our studio. For any fresh ingredients and florals you need, you can book our grocery shopping service when you plan your shoot.
Does soona offer both product photography and video content?
Yes! In addition to product photography, soona offers short-form product videos and UGC designed for ecommerce, paid ads, and social media. You can add video services to any shoot.
Where can I use my UGC content?
Every piece of content you approve is fully licensed to you. Use it on your website, social media, Amazon, TikTok shop, etc.
I’m not sure what to book! Can soona recommend a booking?
Absolutely - reach out to our crew here and we'll make a customized booking recommendation specific to your goals.
How long is my package valid for?
Enterprise packages and preferred credits are valid for 1 year from the date of purchase unless otherwise specified in a contract.
What is product photography?
Product photography is the process of capturing high-quality images of products to showcase them for marketing, ecommerce, or advertising. Great product photos help customers understand, trust, and buy your products online.
How much control do I have over the content produced?
The brands who have the most success on soona are collaborative in philosophy. You’ll be able to choose the category of content you need and outline key elements you need to see executed on. It’s important to remind yourself of the reasons you are drawn to the creators you choose to work with. Be sure your ideas are infused into their creative process without taking over the show so to speak. This mindset will generate the most authentic and impactful photos and videos by a long shot.
How do I contact you?
We offer email and text support.
Email: hey@soona.co. We respond to all emails within 24 business hours.
Text: Reach out to us at 512-270-3331. We do our best to respond to all texts within 1 hour. Monday-Friday 8am-4pm MST.
Do I get to choose my date and time for my shoot?
After you complete your booking, you will fill out your general availability. Once we receive your products in studio, our scheduling team will pick a date and time that works best for your availability and to give you the best experience possible based on your shoot goals. You will receive an automated email with your shoot date and time.
Have a conflict with the time ou received? Please let us know asap and we will do our best to get you rescheduled for a time that works better. In the event that you need to reschedule, we require 2 business days notice.
Why is professional product photography important for ecommerce?
Professional product photography increases conversions by showing products clearly, accurately, and attractively. High-quality images build trust with customers and are essential for selling on platforms like Amazon, Shopify, and Walmart.
How long does it take to get the content?
Create your campaign, hire creators and ship quickly to maintain momentum. Once the creator receives the product, you can expect see content uploaded to the soona platform within 7 days.
What types of product photography are best for online stores?
The most common types are white background images, lifestyle photography (showing the product in use), and detail shots that highlight product features. A mix of these styles can help customers better understand your product.
I have more questions. How can I talk with someone at soona?
You can reach out to our experts here.
Where are my photos?
Your photos are in your gallery. Scroll down on your account until you see the “gallery" tab.
I am outside of the US - do I still get a free shipping label?
The free shipping label is only available for shipments within the United States.
what does fresh ingredient styling include?
Our fresh ingredient stylists can cut and assemble fresh or pre-cooked food + ingredients that you ship to our studio or are purchased through our grocery shopping service. Our kitchens are prop kitchens - therefore stylists are unable to cook or bake in-studio. If you want cooked or baked meals please use a food delivery service to deliver the meals to our studio the day of your shoot.
can I talk with my stylist before a shoot?
You can communicate live with stylists during shoot kick-off calls at the start of a shoot and using the chat feature during the shoot. Please provide clear shot lists and shoot goals before your shoot so our stylists can review and execute on your expectations.
If you're looking to talk to a soona team member before a shoot for production and shot list support you can use our producer service starting at $999.
are stylists creative directors?
Stylists help elevate and evolve an existing brand and shoot concept - they will efficiently recreate the shot list and shoot goals you provide. Our stylists follow your creative direction to setup scenes and capture your vision. Stylists do not define your brand's creative vision or manage your creative project. You must provide a shot list and shoot goals before your shoot for our stylists to review and follow.
For further assistance building a shot list and help with creative direction, you can use our Producer pro-service. Read more here.
what's the price of a stylist?
A stylist is $149 per hour.
Hot tip! To get 10% off all pro-services, sign up for our Standard membership.
how much experience do your models have?
We pride ourselves on bringing everyday people local to our studios into our model directory. This allows us to celebrate diversity, accessibility and inclusivity. We offer a wide range of relatable models who have different levels of experience in production. All soona models undergo a test shoot and all operate under the same soona standards and expectations.
what if I don't need a model for the entire shoot?
we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos. for example: if you need 16 photos with no model and 12 photos with a hand model - we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range. if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!
do I need to join my shoot if I book a model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
what's the process of booking and scheduling a model?
1. create a booking on book.soona.co
2. select the number of images you are looking to purchase
3. select your models and any upgrades
4. pay the model booking fee and book your shoot
5. select your top model preferences + model details in your created booking's pro services tab
6. sit back and relax as we book your most preferred available model
7. join your shoot + watch the magic happen!
where can I browse the models that soona offers?
Log into your soona account to preview our Model Directory at book.soona.co/directory. You can book directly with a model in any city straight from the directory. Or after booking, browse available models in the city you're assigned during Model Selection.
how do soona prices compare to a modeling agency?
prices at modeling agencies can be variable and booking fees can differ from model to model. there are also usage + renewal fees to use the content after the shoot and there may be extra fees added due to contract negotiations.
at soona you pay a one-time fee that is the same for every soona model. and that’s it! there are no usage or renewal fees - so you never have to worry about where or when you can use your content!
FAQs
you've got questions.
we've got the answers.
not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!

