our #1 most asked question:

how does soona work?

Plan a shoot in minutes - not days

Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.

(non-members pay the Studio pass for $149 per booking)

Join your shoot & approve selects in real-time

Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.

Order assets & get edits in 24 hours

Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.

Optimize & improve performance

Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.

frequently asked questions about soona

still have questions?

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How does soona integrate with our internal teams and processes?

Not only does soona integrate with Shopify, Amazon, Canva, and Walmart right out of the box to connect with your ecommerce content workflows, enterprise customers get dedicated account management to assist you at every step from your 1st shoot to your 400th and beyond.

Enterprise

Where can I get help?

If you still have questions, you can email our support team at hey@soona.co or text us during support hours (Monday-Friday 8am-4pm MST) at 512-270-3331.

iStock

How do I know if I need to add the styling pro service to my shoot?

Every soona shoot includes one photographer. A stylist provides an extra pair of hands to assist with things like:

  • 5+ items in a single shot
  • Swatches or cosmetic textures
  • Food or ingredients
  • Apparel that needs to be steamed, styled, folded, or pinned
  • Recreating the style of a shot you want to referencing

After you book a shoot, we’ll review your goals and shot list. Some shoots may require the styling pro service to be executed successfully.

Pro Services

Can soona create product images that meet Amazon and Shopify requirements?

Yes! Our team specializes in Amazon-compliant product images (white background, sizing standards) and Shopify-ready content. We ensure your photos are optimized for platform guidelines — so you can launch faster without reshoots.

Product Photography

What is the turnaround time?

We aim to deliver edited content within 24 hours upon receiving your photo or video order. This timeframe can vary. For infographics, the expected delivery time is within 48 hours.

after your shoot

how will soona + Trend integrate?

the two platforms will become integrated over the next year. don’t worry - there’s more to come here!

trend

How can I make sure AI-generated product descriptions are brand-consistent?

To ensure brand consistency when using AI-generated product descriptions, establish clear guidelines and standards for content creation. This can include guidelines for your brand’s tone of voice, style, and messaging—for example, you might have a casual, conversational tone as opposed to a formal, business tone. Additionally, it’s important to review and edit any content generated by AI to ensure it accurately reflects your values and messaging.

Product Description Generator

How can I ensure AI-generated product descriptions on Amazon remain brand-consistent?

To make sure your AI Amazon product description is brand-consistent, establish explicit guidelines and standards for content creation. These guidelines should encompass aspects such as brand voice and tone, style, and messaging. You should also review and edit AI-generated content to align it with brand values and messaging, ensuring a cohesive and authentic representation. It can be time-consuming but it’s worth it!

Amazon Product Description Generator

How can I make sure AI-generated product descriptions on Shopify remain brand-consistent?

To make sure AI-generated product descriptions on Shopify remain brand-consistent, establish clear guidelines and standards for content creation. These guidelines should cover elements like brand voice and tone, style, messaging, and target audience. You might also include a few examples of on-brand and off-brand product descriptions for reference. 

Shopify Product Description Generator

How long does it usually take to get up and running with soona?

Most of our customers book their first shoot within 4 weeks of their first call. Most shoots are scheduled within 3 to 5 business days of your products arriving in our facilities.

Enterprise

Does styling include props?

All stylists have access to 100+ different standard props available in our studios. Any props outside our prop list can be shipped to our studio. For any fresh ingredients and florals you need, you can book our grocery shopping service when you plan your shoot.

Pro Services

Does soona offer both product photography and video content?

Yes! In addition to product photography, soona offers short-form product videos and UGC designed for ecommerce, paid ads, and social media. You can add video services to any shoot.

Product Photography

Where can I use my UGC content?

Every piece of content you approve is fully licensed to you. Use it on your website, social media, Amazon, TikTok shop, etc. 

UGC

I’m not sure what to book! Can soona recommend a booking?

Absolutely - reach out to our crew here and we'll make a customized booking recommendation specific to your goals.

building your shoot

How long is my package valid for?

Enterprise packages and preferred credits are valid for 1 year from the date of purchase unless otherwise specified in a contract.

Enterprise

What is product photography?

Product photography is the process of capturing high-quality images of products to showcase them for marketing, ecommerce, or advertising. Great product photos help customers understand, trust, and buy your products online.

Product Photography

How much control do I have over the content produced?

The brands who have the most success on soona are collaborative in philosophy. You’ll be able to choose the category of content you need and outline key elements you need to see executed on. It’s important to remind yourself of the reasons you are drawn to the creators you choose to work with. Be sure your ideas are infused into their creative process without taking over the show so to speak. This mindset will generate the most authentic and impactful photos and videos by a long shot.

UGC

How do I contact you?

We offer email and text support.

Email: hey@soona.co. We respond to all emails within 24 business hours.

Text: Reach out to us at 512-270-3331. We do our best to respond to all texts within 1 hour. Monday-Friday 8am-4pm MST.

about us

Do I get to choose my date and time for my shoot?

After you complete your booking, you will fill out your general availability. Once we receive your products in studio, our scheduling team will pick a date and time that works best for your availability and to give you the best experience possible based on your shoot goals. You will receive an automated email with your shoot date and time.

Have a conflict with the time ou received? Please let us know asap and we will do our best to get you rescheduled for a time that works better. In the event that you need to reschedule, we require 2 business days notice.

building your shoot

Why is professional product photography important for ecommerce?

Professional product photography increases conversions by showing products clearly, accurately, and attractively. High-quality images build trust with customers and are essential for selling on platforms like Amazon, Shopify, and Walmart.

Product Photography

How long does it take to get the content?

Create your campaign, hire creators and ship quickly to maintain momentum. Once the creator receives the product, you can expect see content uploaded to the soona platform within 7 days.

UGC

What types of product photography are best for online stores?

The most common types are white background images, lifestyle photography (showing the product in use), and detail shots that highlight product features. A mix of these styles can help customers better understand your product.

Product Photography

I have more questions. How can I talk with someone at soona?

You can reach out to our experts here.

UGC

Where are my photos?

Your photos are in your gallery. Scroll down on your account until you see the “gallery" tab.

after your shoot

I am outside of the US - do I still get a free shipping label? 

The free shipping label is only available for shipments within the United States.

building your shoot
about us
after your shoot
building your shoot
during your shoot
Enterprise
headshots for all
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UGC

is hair + makeup included with a full body model?

soona models arrive with natural hair + little to no makeup. All hair + makeup is done by the models at home before they arrive.

If you wish to have the model’s hair or makeup styled professionally - you must book the hair + makeup service in addition to the full body model.

How many looks can the hair and makeup artist style during the shoot?

soona hair and makeup artists can accomplish up to two natural hair and makeup looks within one hour. We can style and photograph one look about every 30 minutes.

If your shoot goals require changing hair or makeup styles during the session be prepared to account for the extra styling time the artist needs to change the look.

If you have questions about your specific shoot needs and need duration suggestions email hey@soona.co.

How many hair and makeup artists should I book if I need styling for multiple people?

General rule of thumb - 2 people can be styled by 1 hair and makeup artist within a one hour time period.

If you need 4 models styled within one hour - 2 hair and makeup artists will be required.

If you need 4 models styled within two or more hours - only 1 hair and makeup artist is needed.If you have questions about your specific shoot needs - please email hey@soona.co for booking suggestions.

I’m a nail product brand. how can I showcase my product on models?

to get your nail brand or product looking its best on a model - book with our custom manicure service. the model(s) will take your product to a local salon and have a professional nail tech apply your product before the shoot.

please prepare to send an extra set or two of your product. one for photographing. and another for our models to take to the nail salon.

what kind of models are available?

Our models are every day people local to our studios and our directory is constantly changing. Log into your soona account to browse our directory at book.soona.co/directory to see what kinds of people we may have available for your shoot.

You can book directly with any model in any city straight from the directory. After booking, you'll be able to filter and select your top preferred models from your booking's assigned city.

If you can't find a model that matches your vision, email us at hey@soona.co with the description of your preferences and we'll let you know what options are available.

do I need to join my shoot if I book a model?

Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!

how much experience do your models have?

We pride ourselves on bringing everyday people local to our studios into our model directory. This allows us to celebrate diversity, accessibility and inclusivity. We offer a wide range of relatable models who have different levels of experience in production. All soona models undergo a test shoot and all operate under the same soona standards and expectations.

What if I want the models to wear something other than the standard wardrobe?

Model standard wardrobe consists of a casual options (white t-shirt and jeans) and an athletic option (black athletic wear). Models will bring both wardrobes to each shoot. Click the link above to read more details and see visual examples.

If you want the models to wear something different, please send us those clothing items. soona will provide your selected model's sizing and measurement information after model selection. We will start scheduling and coordinating your shoot after all wardrobe pieces arrive in studio.

Hot tip: we recommend sending a few different sizes over to ensure we have a good fit on hand.

is hair + makeup or manicures included with the full body model?

soona models arrive with clean nails, natural hair, and little to no makeup. All prep work is done by the models at home before they arrive.

We have professional hair and makeup or custom manicure upgrades you may add.

do I need to join my virtual shoot with a hand model?

Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!

FAQs

you've got questions.
we've got the answers.

not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!

a woman on the phone