how does soona work?





Plan a shoot in minutes - not days
Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.

Join your shoot & approve selects in real-time
Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.

Order assets & get edits in 24 hours
Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.

Optimize & improve performance
Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.
frequently asked questions about soona
what's included
this pre-built photo shoot includes 6 photos that encapsulate all the angles of your product and 1 360 spin video clip to show off the details. perfect for starting or building a gallery of all your ecomm imagery needs.
what is non-furniture assembly?
non-furniture assembly is the service we require when your non-furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.
who steams my items?
Our in-studio crew will steam and prepare your items for your shoot.
can I have the hair + makeup artist style on camera?
If you would like to have the hair + makeup artist style a person on camera - please email hey@soona.co. Our team will assist in your booking process and source an artist that is comfortable being on camera to perform the tasks.
Note: an additional full body model fee will be required on top of the hair + makeup fee.
when do you steam my items?
Our crew will ensure your items are steamed before your shoot begins. They will also continue to steam your items during the shoot as needed.
How do I know I need a stylist?
Stylists are essential for shoots with complex shot lists and stylized inspiration images. The photographer focuses on capturing high-quality images and the stylist artfully sets up scenes, adjusts your products and props to achieve your vision.
soona requires styling for the following shoot types:
- 5+ items styled in a single shot
- Swatches to highlight texture or color
- Food or ingredients styled with your product
- Pinned and adjusted clothing/accessories and apparel flat lays
- Bedroom scenes + other decorated lifestyle setups
- To recreate the style of a shot you saw somewhere else
Still not sure? email us at hey@soona.co with your inspiration images and we’ll make a recommendation. After you book and we review your goals, we may require styling if we believe it’s essential to reaching your content goals.
can I use ghost mannequins for a video?
Ghost mannequins are a photo-based technique and are not available with our current video offering. However, we can stitch together several photos into a GIF or stop motion for a video-like effect.
is there a maximum amount of time you spend assembling + disassembling?
there is no maximum hours for this service. since we charge per hour, we can accommodate any amount of assembly needs for your shoot.
what are the mannequin measurements?

who shops for my groceries?
soona stylist shoppers will hand-select your items and drop them off at our studio before your shoot.
what's included?
stay seasonally relevant and make your socials pop with this sweet Valentine’s Day pack. it includes 3 photos. a GIF. a hand model. and festive props!
is styling included with furniture assembly?
an additional styling service is required to have your product styled in a lifestyle scene or with props during your shoot.
can a stylist source special props or groceries for my shoot?
soona offers FREE props in-studio for your shoots that you can view here. Not seeing the props you want? Ship us your own!
If you're looking for fresh food, beverages or ingredients for your shoot, our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.
what is furniture assembly?
furniture assembly is the service we require when your furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.
can press on nails get wet?
Press on manicures can withstand small amounts of water, oil, creams or other wet products before the adhesive starts to loosen. If your shoot will require the nails to have excessive exposure to water, creams, or oils, we recommend booking a custom manicure.
what is a soona stylist?
a soona stylist brings your vision to life by serving as an extra pair of skilled hands and creative eyes during your shoot. they efficiently execute your shot list as quickly as possible resulting in eye-grabbing imagery that truly allows your product to shine and meets your brand goals.
what items can you steam?
We can steam mid to large size wrinkle prone items. We commonly steam:
- Apparel
- Bed sheets
- Duvets
- Pillow cases
- Curtains
- Table cloths
- Fabric swatches
what if an item is out of stock or out of season?
When an item is not available, our stylist will text you to offer a substitution or skip the item. You must opt-in to texting to receive stylists’ texts. You can check item availability at major grocery stores we frequently shop at: Whole Foods, Sprouts Farmers Market, Natural Grocers, Kroger, Safeway, Trader Joes, Target Grocery, H-E-B.
is hair + makeup included with a full body model?
soona models arrive with natural hair + little to no makeup. All hair + makeup is done by the models at home before they arrive.
If you wish to have the model’s hair or makeup styled professionally - you must book the hair + makeup service in addition to the full body model.
how do I share assembly instructions?
Please share your product assembly instructions via email to hey@soona.co or ship them with your product and include an estimated amount of time to assemble AND disassemble in your email or instructions.
are there other pets besides cats and dogs available?
On occasion we have other pet types beyond cats and dogs available. The other pet types available can vary. We recommend using filters during model selection to find our “other” pet types.
are there plus size ghost mannequins available?
plus size mannequins are available at select studios. please send us a note at hey@soona.co for more info.
what non-furniture products do you assemble?
non-furniture products are smaller products that may require materials such as:
- tape
- glue
- scissors
- paint & brushes
- needles & thread
- staples
- push pins
- hooks
- wires
- command strips
- nails & hammer
- yarns & strings
- dyes & fabric coloring
non-furniture includes:
- hanging pieces & wall decor (picture frames + wall art)
- tech devices
- arts and crafts
- inflatable products (paddle boards)
- tents
- toys
what type of video performs best in ecommerce?
Our video menu is based on the top-performing videos on ecommerce platforms. Explore this page to determine what is best for your product and audience.
Check out our most popular video: the how-to demo. This video is perfect for your product listing and social channels! Another ecommerce favorite is our 360-spin video.
how can I book a stop motion video?
We have 1 stop motion pack that is available to book here. We have 3 other off menu custom stop motion options that you can view on our stop motion page.
Email us at hey@soona.co to let us know which one you'd like to book and we'll take care of the rest!
I have more questions. How can I talk with someone at soona?
You can reach out to our experts here.
How long does it take to get the content?
Create your campaign, hire creators and ship quickly to maintain momentum. Once the creator receives the product, you can expect see content uploaded to the soona platform within 7 days.
How much control do I have over the content produced?
The brands who have the most success on soona are collaborative in philosophy. You’ll be able to choose the category of content you need and outline key elements you need to see executed on. It’s important to remind yourself of the reasons you are drawn to the creators you choose to work with. Be sure your ideas are infused into their creative process without taking over the show so to speak. This mindset will generate the most authentic and impactful photos and videos by a long shot.
Where can I use my UGC content?
Every piece of content you approve is fully licensed to you. Use it on your website, social media, Amazon, TikTok shop, etc.
How many creators are in the network?
We have thousands of creators in the network and are constantly growing. Because we hand-pick and highly vet out creators, we only accept about 35% of applications we receive. We do this in order to guarantee quality from the creators that are in the network.
Who creates the content?
Real humans from the soona crew have hand picked every creator in the network. Every type of person: race, gender, shape, size, age, interests etc. can be found in our network. These people are passionate content creators who will read your project outline and apply to work with you.
The price of content is consistent and guaranteed.
How does pricing work?
soona UGC pricing is dependent on the creator level you select. We’ve pre-negotiated the rates to collaborate with every creator in our network. This saves you time, money, and the painful hassle of negotiation. soona has a network of people with varying skill levels all of which fall into a set price range.
Video prices range from $89/video to $259/video.
How do I get started?
- Create a campaign on book.soona.co
- Review & approve creator applications or explore our Talent directory and invite creators to apply
- Ship your products directly to the creators
- Collaborate with creators with our in-platform messaging
- Approve & download content to use where you need it with complete licensing rights.
- Hire your favorite creators again and again!
What is soona UGC?
soona is the only platform combining studio production and authentic UGC in one place. Customers love using soona to create photos & videos for their online stores, organic social media content, and/or paid ads. With our diverse and highly vetted hand-selected creator network, soona UGC allows companies to get content they need to relate to their audiences and drive sales.
FAQs
you've got questions.
we've got the answers.
not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!

