how does soona work?





Plan a shoot in minutes - not days
Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.

Join your shoot & approve selects in real-time
Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.

Order assets & get edits in 24 hours
Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.

Optimize & improve performance
Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.
frequently asked questions about soona
I’m not shipping a product because it’s already at your studio - how do I proceed?
Visit the details tab of your booking and scroll down to “ship your products” + “shipping options”. Then select “use stored products” and add the products you’d like us to capture on that booking. This will notify us that your products are already in studio. Once all packages have been added, select "I'm done shipping".
I shipped my product! Where do I add tracking?
Visit the details tab of your booking and scroll down to “Add products & props". Select "Add package" + "Add a tracking number". This lets us know your product is on the way. Once all packages have been added, select "I'm done shipping".
Will we have a call to plan before the shoot?
All shoots start with a kickoff call with your creative crew. You will be able to go over the creative details, shot list and the goals for your shoot at this time. If you would like to have a designated point of contact prior to your shoot scheduled time, you can add the Producer pro service to your booking. Learn more about this additonal service here.
What's the difference between headshots for all and a regular headshot booking?
Headshots for all shoots are free and last 15 minutes. If you want to have multiple wardrobe options or pick your own backdrop color, book a regular headshot booking with us to customize your shoot.
Rescheduling, Cancellations and Refunds
Rescheduling: You may reschedule your shoot by emailing hey@soona.co no later than 2 business days before your booking. We’ll do our best to accommodate a better time. If requests are made under 48 hours, please review our rescheduling policy here.
Cancelations: Your booking is good for a full year from the date of purchase. Your booking deposit is non-refundable. If you'd like to cancel your booking: you will forfeit your deposit. Please reach out to hey@soona.co to cancel your booking. You can review our full terms here.
Refunds: soona does not provide refunds. If you are not thrilled with your content, we will make it right! Please reach out at hey@soona.co and we’ll work together to create content you love.
Can I pick a different background color?
You have two color options! Gray or light blue. You can view all of our backdrops here. If you want a color other than gray or light blue, book a regular headshot booking.
Can I bring a friend, my team or a pet for a group shot?
Headshots for all is about YOU! If you'd like to bring a friend or pet, create a regular headshot booking and we’ll have fun with everyone.
How many headshots can I get?
You will receive one free headshot! You can buy additional photos for $39 each.
How do I add a promo code?
Enter the promo code on the downpayment screen where it says “promo code”. Make sure to enter this code when booking (NOT when checking out after a shoot). You can apply one promo per build your own booking and cannot apply a promo to an existing booking.
How do I join my live shoot?
At your shoot time, join your crew by clicking into your booking, and then on the little blue chat bubble on the bottom right hand screen. Your crew will be there waiting for you! Please note: this chat is only available during the live shoot. If you need to reach crew prior to or after your booking, please email hey@soona.co.
What is the usage policy?
When you purchase content you purchase the license to use the photos in perpetuity. In other words: anywhere for any amount of time! This includes our models as well!
To dig into this more, it's in section 5 of our terms 🤓
Can my team members join the shoot too?
Absolutely! Sign into your account, select "view account profile" and scroll down. There is a "Team Members" section where you can add teammates. They will need to accept the invite and create a profile with the email address you added.
Can I edit or cancel my order?
If you need to make changes to your order, please email hey@soona.co asap and we will do our best to accommodate changes. We cannot make changes to your order after your edits have been delivered. soona does not provide refunds.
Can I reschedule or cancel my headshots for all booking?
There is no canceling or rescheduling of the free headshots for all bookings.
How do I know if I need the styling pro service?
Your soona shoot includes one photographer. A stylist provides an extra pair of hands to assist with things like:
- 5+ items in a single shot
- Swatches or cosmetic textures
- Food or ingredients
- Apparel that needs to be steamed, styled, folded or pinned
- You want to recreate the style of a shot you saw somewhere else
After you book we review your goals and shot list. Some shoots may require the styling pro service to be executed successfully.

What is Fast Pass?
With the Fast Pass you can:
- Store your package at the soona studio
- Get fast pass access to scheduling
Fast Pass allows up to two 20 x 20 x 20 boxes. Oversized items are subject to additional fees. The $49 recurring fee is billed monthly on the day you signed up to the last card on file. Should you cancel storage prior to the end of the month there is no proration in billing.
Note: when making your next booking: select the “my product is already at soona” option.
After you create your booking: under the “ship your products” tab please click “options” and then “use stored products” to let us know which of your stored products we’ll be using on that shoot. Your shoot cannot be scheduled without this!
If I add the grocery shopping service, can soona just pick out things for my shoot?
We want to get exactly what you want for your shoot! We'll send a form for you to fill out and make a shopping list for us. Need some ideas? Check out our inspiration page to see what's possible at soona.
Please note: fresh ingredients are sourced at local grocery stores near each studio. Seasons can affect which fruits, vegetable, plants, or flowers are available.
What if I want to show more than just hands during the shoot?
The hand model pro service is just for hands. Please choose a full body model if you’d like to show any parts of the torso, legs, back, or face! If you need just lower legs and feet, you can book a foot model.
Does styling include props?
Stylists have access to our standard studio props! Any props outside this list can be shipped to our studio. Book our grocery shopping services for any fresh ingredients you may need.
Can I bring my own model?
You may source and bring in your own model to soona shoots. If you choose to do so, soona will not be responsible or a part of any sourcing efforts, shoot coordination, or contract negotiations.
If you book with a soona model, coordination and full usage rights are included in the cost.
I have more questions. How can I talk with someone at soona?
You can reach out to our experts here.
How long does it take to get the content?
Create your campaign, hire creators and ship quickly to maintain momentum. Once the creator receives the product, you can expect see content uploaded to the soona platform within 7 days.
How much control do I have over the content produced?
The brands who have the most success on soona are collaborative in philosophy. You’ll be able to choose the category of content you need and outline key elements you need to see executed on. It’s important to remind yourself of the reasons you are drawn to the creators you choose to work with. Be sure your ideas are infused into their creative process without taking over the show so to speak. This mindset will generate the most authentic and impactful photos and videos by a long shot.
Where can I use my UGC content?
Every piece of content you approve is fully licensed to you. Use it on your website, social media, Amazon, TikTok shop, etc.
How many creators are in the network?
We have thousands of creators in the network and are constantly growing. Because we hand-pick and highly vet out creators, we only accept about 35% of applications we receive. We do this in order to guarantee quality from the creators that are in the network.
Who creates the content?
Real humans from the soona crew have hand picked every creator in the network. Every type of person: race, gender, shape, size, age, interests etc. can be found in our network. These people are passionate content creators who will read your project outline and apply to work with you.
The price of content is consistent and guaranteed.
How does pricing work?
soona UGC pricing is dependent on the creator level you select. We’ve pre-negotiated the rates to collaborate with every creator in our network. This saves you time, money, and the painful hassle of negotiation. soona has a network of people with varying skill levels all of which fall into a set price range.
Video prices range from $89/video to $259/video.
How do I get started?
- Create a campaign on book.soona.co
- Review & approve creator applications or explore our Talent directory and invite creators to apply
- Ship your products directly to the creators
- Collaborate with creators with our in-platform messaging
- Approve & download content to use where you need it with complete licensing rights.
- Hire your favorite creators again and again!
What is soona UGC?
soona is the only platform combining studio production and authentic UGC in one place. Customers love using soona to create photos & videos for their online stores, organic social media content, and/or paid ads. With our diverse and highly vetted hand-selected creator network, soona UGC allows companies to get content they need to relate to their audiences and drive sales.
FAQs
you've got questions.
we've got the answers.
not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!

